Steps in Experimentation


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Originally published at: Steps in Experimentation

In this tutorial we go over the steps you need to take for online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation. We go over the overall process, A/A Testing, A/B Testing, Multivariate Testing, as well as when to use them.

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