Every marketing campaign you run will be measured differently depending on your overarching goal, but most of the metrics we all use are the same. Metrics are a way to measure how well your marketing campaign is doing, and they will show you where you need to adjust in order to succeed.
This is a companion discussion topic for the original entry at https://blog.datasciencedojo.com/p/fedfa2f3-857c-442f-a002-c4c898defe8a/