Originally published at: https://tutorials.datasciencedojo.com/online-experimentation-and-ab-testing/
In this full length segment we discuss A/B testing:
Online experimentation is perhaps the most misused of data science techniques. We will walk through the best practices for designing and evaluating A/B and multi-variate tests. We discuss how to choose the appropriate metrics, how to detect and avoid errors, and how to properly interpret test results.
Watch our Lastest community talk on : Feature Engineering & bot detection