Originally published at: https://tutorials.datasciencedojo.com/steps-in-experimentation-data-science-in-minutes/
In this tutorial we go over the steps you need to take for online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation. We go over the overall process, A/A Testing, A/B Testing, Multivariate Testing, as well as when to use them.