What is A/A Testing?

Originally published at: https://tutorials.datasciencedojo.com/what-is-a-a-testing-data-science-in-minutes/

So, we’ve just covered what is an A/B test and what is a multivariate test, but what is an A/A test? In this quick tutorial we go over A/A testing, what it is and how to use it to help you properly conduct A/B or multivariate tests.