What is A/B Testing?

Originally published at: https://tutorials.datasciencedojo.com/what-is-a-b-testing-data-science-in-minutes/

What is A/B testing? In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as: why should businesses conduct A/B testing? Or how do you perform an A/B test?

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