Originally published at: https://tutorials.datasciencedojo.com/what-is-multivariate-testing-data-science-in-minutes/
In this tutorial, we will explain: how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test.
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.
(112)